Insights
Great Advertising Trends That Simply Stopped Working
The advertising landscape is constantly evolving, and strategies that once captivated audiences can become ineffective as consumer behaviours and expectations shift. What once worked wonders in driving engagement and sales may now fall flat or even alienate audiences. Here’s a look at some of the most impactful advertising trends that have since lost their effectiveness.
Emerging Trends in Digital Advertising for 2025
As we approach 2025, digital advertising continues to evolve, driven by technological advancements, shifts in consumer expectations, and increased privacy regulations. Marketers are finding new ways to reach audiences, balancing innovation with personalization and ethical data usage. From immersive ad experiences to AI-driven targeting, here are the key trends in digital advertising that will shape the industry in 2025.
How Consistent Social Media Posting Boosts Your Exposure
Consistency in social media posting has a profound impact on how a brand's content is treated by platform algorithms. For brands, understanding how consistency influences these algorithms is essential for maximizing reach, visibility, and engagement. Here’s how regular posting affects social media algorithms and why it’s crucial for effective social media strategy.